aLUmnus
Full Member
old school LU
Posts: 192
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Post by aLUmnus on Apr 12, 2005 13:31:37 GMT -5
Guys, they've painted the logo around campus many times without the words in it and it looks just fine. I'm sure Prototype has many things worked up. They're obviously sports fans and many are LU graduates. I think a lot of the concerns are a little unfounded right now.
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Post by Sly Fox on Apr 12, 2005 17:16:42 GMT -5
Dude, I think you are missing the point. We all know Prototype and his guys are cool and are working hard to do a great job. We're just pointing out some things we'd like to see done. If there's a 'Liberty'-free logo, I'd love to see it.
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Post by trbcer on Apr 13, 2005 20:54:13 GMT -5
Prototype...care to reply? Just curious what you think...
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Post by prototype on Apr 14, 2005 9:40:18 GMT -5
I promise to reply to all your questions. Give me a few days. I'm right now working on Senior Banquets, Coach Green issues, Golf Tournaments, 3 on 3 Tournaments, court designs, etc... I will get back on here.
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Post by trbcer on Apr 14, 2005 12:59:59 GMT -5
understood...thanks!
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Post by trbcer on Apr 23, 2005 6:02:50 GMT -5
Look, I know you are busy, but you posted here first, I asked several questions, and I've been waiting ever since. If you don't want to answer, I understand, but please give us something here...
thanks
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Post by LUconn on Apr 25, 2005 13:09:53 GMT -5
Woah dude, take it easy. The guy was nice enough to post here in the first place and tell us some things but that doesn't mean we now own him. He really doesn't owe us anything and I'm sure he'll answer when he's good and ready. We're probably not on his priority list.
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Post by HoldMyOwn on Apr 25, 2005 18:01:04 GMT -5
He only handles the majority of the Marketing for a pretty good size University...I think he should get a full-time job! LoL....no...better idea....he should sit at his computer all day and answer our questions!
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Post by prototype on May 4, 2005 16:39:08 GMT -5
I'm not sure you can say this is corporate by any means trbcer. It's way to aggressive. We have had a lot of compliments from such well respected companies and organizations such as ESPN, NCAA, Comcast, Fox Sports and others. The reason we went with a Sans Serif font, is because they are normally stronger fonts and easier to read from a distance. Mix and matching Sans Serifs and Serif fonts are not a common practice. And Serif fonts are more corporate – I thought that was an issue? I am fortunate enough to have a creative staff of 11 that stay up with all the trends of each industry we work with and are very talented. We do monitor which ways the logo is used. Can we catch everything that goes out? Of course not, but we are trying. This is a new concept for Liberty and Athletics. It’s always easy to want to re-invent the wheel and try to make something look better, but we are preaching consistency. We do have graphic standards that our vendors and internal departments have to follow. Secondary Logo? I agree and we will be working on those soon. We wanted to have some time to brand this single mark, before we started introducing different logos. The Wizards do have many secondary logos, which probably are better than the main, but they also spend over 10 million a year to push their brand. I not sure about your negative space issue, check out the Wizards. I’m guessing you mean it has to much negative space? Bringing together Flames and Eagles was not an easy task and I think our creative department did a wonderful job. We have used the logo in a lot of different treatment s and have had no issues – it’s when you introduce an inexperienced artist, who doesn’t understand how to treat the negative space, where it becomes an issue. We can’t always control that, but we try. We don’t do a lot of beveled edges – yes it looks nice, but it’s a bear for vendors to reproduce on clothing, uniforms, walls, floors, etc…
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Post by prototype on May 4, 2005 16:42:58 GMT -5
Thanks for defending me!! I would love to do this full time. Maybe I could get paid per post:) Sorry, I can't get on here more often, but we have been crazy.
By the way, Dr. Park will be really good for Athletics. He completely understands what has to happen. Stay tuned...
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Post by Sly Fox on May 4, 2005 18:35:09 GMT -5
Thanks for explanation, proto. So I take it that it was mandatory to keep shoving the eagle down our throats. Did they give you any opportunities to present something with just the fire concept?
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Post by SCAR on May 5, 2005 7:36:16 GMT -5
I have a hockey jersey that I got from Universal T's that is navy with the logo on front without the writing. The logo looks great with or without the words Liberty flames or basketball or whatever...I am very confident about Prototype's involvement with the athletic department as I stated in previous posts. I had a brief conversation with Dr. Park last week too and he seemed like he has a real vision to take the athletic department where we would like to see it go. I also heard that he has a 5 year 50 million dollar plan that he is trying to implement. As a professional Project Manager and a member of the media I would love to help them make that dream a reality. Thanks Proto for sharing your thoughts with us once again.
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Post by prototype on May 5, 2005 9:55:37 GMT -5
We were charged with develping a logo. They did not make us stick to anything, but we felt it was important to keep the Eagle a part of it. It has become part of Athletics and we don't see it changing anytime soon, so we wanted to try and make it work. I'm just glad we have an eagle and not Sparky:)
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Post by SCAR on May 5, 2005 10:34:59 GMT -5
Ok Proto, I felt that low blow all the way across the state! I will say that there are similar names out there like Sparty (Michigan St). And there are off the wall names like Youppi (Montreal Expos), Stuff the Magic Dragon (Orlando Magic). You could keep the Eagle and call him a different name than LU. That is worse than Sparky Other than this major oversight, you guys are doing ok over there in my book
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Post by prototype on May 5, 2005 10:50:50 GMT -5
I knew I would get a reaction from you:)
No, I like Sparky, he could have a sidekick named Flamey or Matchy. He could come out to that song...All you need is a spark.
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Post by LUconn on May 5, 2005 10:59:48 GMT -5
Man, we need to ditch this whole eagle thing. I present to you Flicker! our brand new mascot. If you guys need me to head up this transformation project, I'll quit my job and start right away
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Post by PAmedic on May 5, 2005 11:12:49 GMT -5
LUConn you've out done yourself w/ that one.
that is quite possibly the most HIDEOUS thing (?) I've seen in a good long time
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Post by PAmedic on May 5, 2005 11:13:10 GMT -5
that would send my kids screaming for the exits
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Post by SCAR on May 5, 2005 12:10:55 GMT -5
I tell you what, the comedy on this board is getting good. 2 times I have laughed out loud. Proto, the Matchy sidekick? Histerical. And that picture of the "mascot" by LUConn may be the funniest thing I have seen in a while. I still have a smile on my face.
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Post by trbcer on May 5, 2005 18:11:57 GMT -5
Thanks for answering and sorry if I seemed impatient there...that wasn't intended to sound as rude as it did. Message boards often don't convey the intent of messages as well as we might like. I apologize if I offended...were all brothers in Christ on here (mostly, I think), and I should have reflected a better witness than that. Please forgive... I'm not sure you can say this is corporate by any means trbcer. It's way to aggressive. From the looks of it, my comments have apparently sounded more harsh than intended. As I said, it is a VAST improvement over the other "things"...particularly the flaming LU with the football we had on some of our gear when I got there. By saying it looked somewhat corporate, I was merely commenting on the fact that most contemporary sports logos are more than single color graphics/outlines. One exception I can think of is the Houston Rockets, who were also accused of being somewhat corporate (especially compared to the cartoony rocket in the previous identity package...yikes!). When I think of bird-type mascots, I think of the likes of the Philly Eagles and even the new Bowling Green U falcons. Granted, we are the flames, not the eagles, so I grant you the fact that you are dealing with an identity package with an identity problem right off the bat there, and what you have is certainly very nice. To me, it just doesn't seem in line with most organizations/institutions primary logo...but maybe that's good? We have had a lot of compliments from such well respected companies and organizations such as ESPN, NCAA, Comcast, Fox Sports and others. Granted...as I said, it is a nice logo...especially on white. The problems come when people put it on something that isn't white and take license to change colors around. That is where the consistency in the package gets shot, and the identity becomes muddied. By simply placing an outline in either red or blue around the whole logo and making the white mandatory, the eagle head red, and the LIBERTY blue, the thing becomes more standardized and is the same regardless of what color it is printed/sewn on. Just my 2 cents...that's how U of A makes sure people don't mess up the colors on the "A." Coastal Carolina's logo is also another example of a very well done package and it is consistently marketed all through the campus and the town. (http://www.goccusports.com/) The colors are never switched whenever you see it, and that lends a sense of professionalism to the package, I think. The reason we went with a Sans Serif font, is because they are normally stronger fonts and easier to read from a distance. Mix and matching Sans Serifs and Serif fonts are not a common practice. And Serif fonts are more corporate – I thought that was an issue? I apologize for using my terminology incorrectly or without clarity on this one (I'm an amatuer who is trying to learn the trade on my own). By saying modified serifs, I wasn't suggesting that I didn't like the font or that it was inappropriate or that sans serif and serif should be mixed...it just seems too "font-like" to me. That's the problem. For instance, "Arizona" used to simply be printed in Fritz Quadrata. Pretty boring. A new font ("Beardown Bold") was created, and in the new Arizona wordmark, the "R" was modified to make an actual graphic...not just a typed out "arizona" as before. (see www.arizonaathletics.com/) Beardown bold is used fot sport specific logos, etc., but only "Arizona" has the modified "R". Coastal accomplished a similar idea simply by altering the size of the C's in the word mark. I was simply trying to point out that the word mark seems very un-logo like when printed alone, and doesn't seem to do well by itself. Our travel sweats this year were embroidered with just the Liberty wordmark, and it almost looks like a standard font that you could type out on your computer. Also, the fonts used for sports that are put under "Liberty" do not match. With the exception of "Flames," none of the other sports have the modified "L's" and "E's". Again, it makes for a less tidy package than it could be. I am fortunate enough to have a creative staff of 11 that stay up with all the trends of each industry we work with and are very talented. We do monitor which ways the logo is used. Can we catch everything that goes out? Of course not, but we are trying. This is a new concept for Liberty and Athletics. It’s always easy to want to re-invent the wheel and try to make something look better, but we are preaching consistency. We do have graphic standards that our vendors and internal departments have to follow. Excellent. In my experience, tight control up front is easier than laxity that tightens, though... I realize there are more parties involved than just you though. Secondary Logo? I agree and we will be working on those soon. We wanted to have some time to brand this single mark, before we started introducing different logos. The Wizards do have many secondary logos, which probably are better than the main, but they also spend over 10 million a year to push their brand. I not sure about your negative space issue, check out the Wizards. I’m guessing you mean it has to much negative space? Bringing together Flames and Eagles was not an easy task and I think our creative department did a wonderful job. We have used the logo in a lot of different treatment s and have had no issues – it’s when you introduce an inexperienced artist, who doesn’t understand how to treat the negative space, where it becomes an issue. We can’t always control that, but we try. We don’t do a lot of beveled edges – yes it looks nice, but it’s a bear for vendors to reproduce on clothing, uniforms, walls, floors, etc… Gotcha. thanks for answering my questions!
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Post by Sly Fox on May 5, 2005 21:23:10 GMT -5
For the record, Eagles suck ... not only as LU mascots but as big game chokers.
I thought LUconn's pic was of some sort of deformed squash. And what a group of '60s stoners bringing up the rear..
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Post by PAmedic on May 5, 2005 22:36:31 GMT -5
I'm hoping the latest round of base closures doesn't affect those in the Philly area- we need all those big planes to bomb the CRAP outta Texas
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Post by JackSparrow81 on May 6, 2005 9:35:35 GMT -5
Dont mess with Texas.............
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